Stop developing products.
Start designing
meaningful experiences.
Too many innovations that "test well" still fail in the real world because they lack cohesion. I bridge the gap between Sensory Science and UX Design to ensure your next launch doesn't just pass a test — it earns a place in the consumer's life.
Food - Cosmetics - and more!
The Silo Trap: why great teams create
"Just About Right" Products
... but nothing more.
In traditional innovation processes, everyone does a great job.
- in isolation -
Marketing
✅ creates a killer concept
R&D
✅ develops a top-notch recipe
Packaging
✅ designs a gorgeous pack
And all pieces end up stacked together.
The result?
A high risk of delivering a "shaky" experience.
~
Like a modern, urban brand launching a
traditional, home-made tasting recipe,
just because it won a blind consumer test...
Guess what: the story told by the sensory cues contradicts the brand promise,
and the consumer walks away.
~
Cohesiveness is the only way to avoid the lost-in-translation effect that kills ROI
I'm Michaël Miège.
I empower teams to build bridges between technical performance and consumer emotion.
With 18+ years in innovation in food and cosmetics, I've seen too many brilliant ideas get lost between the lab and the shelf. I founded Vanillä to bring Human Intelligence back to the center of the process.
I'm not here to hand you a static 80-page report. I'm here to help your teams align on true consumer priorities, decode sensory cues, and make agile decisions.
The cherry on the top? To help you achieve in one month what sometimes takes up to a year.
Michaël is not just a UX expert — he is a strategic partner who turns consumer understanding into real business impact.
Christel Adam
Consumer & Culinary Experience Director
@ Kraft-Heinz
Strong expertise, highly efficient, strong vision builder and a lot of positivity! Thank you Double M!
“
David Morizet
Global Head of Cognitive Sensory Sciences
@ L’Oréal R&I
”
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The Product Experience (PX) Design
When the Depth of Sensory Science meets the Empathy of UX.
I have created a unique workflow, blending the precision of Sensory Science with the user-centricity of UX Design, to create a single, powerful "grammar" for your product:
Back to Real Life
Root the project in the consumer's journey and "Jobs-to-be-done" to move beyond the lab and into the consumer's reality.
Decoding Sensory
Differentiate drivers of liking from the sensory cues to trigger the right consumer perception.
Mapping the competition
Calibrate your value proposition against the on-shelf landscape to ensure you truly stand out.
Design with cohesion
Align every touchpoint—scent, texture, sound, pack—into one meaningful experience.
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Why it works
(the power of cohesiveness)
The "PX" Hybrid: Science meets Empathy
PX Design isn't just a buzzword,
it's the fusion of two proven worlds.
By blending the rigor of Sensory Science with the empathy of UX Design, you don't just develop a product to be liked. You design a total product experience, and you ensure that sensory cues, consumer benefits, usage context and brand equity all play a part in the same story
Breaking
the Silos
In organizations, Marketing, R&D, and Packaging often speak different languages, leading to products that are lost in translation.
My approach uses a cross-functional framework to align every "word" of your product story. When everyone works on the same "grammar," you eliminate the friction that usually kills great ideas.
Human Intelligence
at the core
In an era of data and AI,
Human Intelligence must stay in the driver's seat.
That's why I put the innovator's expertise back at the center, through real-life consumer immersion and physical competitive benchmarking. This agility allows you to achieve in one month what conventional, siloed approaches take a year to deliver.
Ready to make it meaningful?
My services
1/ REALITY CHECK
Is your current development project on the right track?
A high-impact audit of your project’s structural cohesion - essential for product-concept-pack alignment. Perfect for unblocking a project or validating a direction before you invest in heavy consumer testing.
Duration: 1 week
Investment: €2,100
2/ PX DESIGN SPRINT
From friction to a cohesive
product experience
An intense cross-functional journey to guide your innovation team to break silos, reconnect with consumers, dive into product landscape and finalize a winning, cohesive experience.
Duration: 1 month
Investment: from €19,800
🚧 Website still in progress...🚧
More details about my offer coming soon!
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